TOP 10 AGENCIES & OPINIONS

TOP 10 AD AGENCIES

1. J. Walter Thompson
2. Leo Burnett World Wide
3. Mc Cann Erickson World Wide
4. BBDO World Wide
5. Grey World Wide
6. DDB World Wide
7. Ogilvy and Mather World Wide
8. Foote, Cone and Belding World Wide
9. Y & R Advertising
10. Publicis World Wide


1) VICTORIA ELECTORAL COMMISION
http://www.greyworldwide.com.au/melbourne/OurWork/Default.asp?Client=9

I liked this commercial because it shows in a really good way how to persuade people to make an action. The aim is to gain a vote but the commercial has to be convincing; I think that’s why they chose plasticine because people use this material to make any shape they want, as you could do it with Victoria if you vote for it. Also I think that an important element is the hands that appear on it, because it gives us the idea of how you can shape plasticine, and at the same time, the changes that you could do with Victoria if you vote. I didn’t like the colors they used because they don’t grab my attention, but I agree with the end because finally nothing is done yet and the future is on your hands.

2) COCA COLA LIGHT The Chase
http://www.publicis.com/index.cfm?action=dsp_our_work&contentID=7365

I think this commercial is really good because it didn’t need words to make it clear what it wants to show. It is very funny because the message is that a person would do whatever that is on their hands to get a piece of the coca cola light. Also once you have a coca cola light, you must never let it alone, and if you don't, you should do your best to get one of them.

3) V8
http://www.yr.com/swf/V8_01Print_Eye.jpg

This ad seemed very interesting to me because it is telling us that drinking V8 is healthy, specially to have a good sight, I think that the idea of putting V8’s bottles inside the eye is really illustrative of the effect that the beverage could make on you. I liked the red color that they used to make the eye because if you think on the color juice, you notice both are the same . All the stuff on the ad creates a perfect eye, as the V8 is.