Lizzury Rodriguez
October 3th, 2008
RCS-362-01
Blog # 5
883875655

GANDHI’S ADVERTISING

When I was thinking about a billboard that seemed interesting to me, my first thought was of a library by name of Gandhi. Gandhi has really changed the concept of the common boring library where you only go to buy books. Gandhi is more than a library. It has been innovative and it also gives you the opportunity to go there and find music, videos and any kind of book you are searching for, all while you enjoy a delicious coffee. It is totally different from what we are use to think about a library.

The reason why I thought about this library is because it has very effective advertising. Where I come from, they have a huge billboard outside the nicest mall in the city, which is typically yellow with some sentences in black ink, that make you want to read. At the very bottom of the billboard the library’s logo is located. It is clear that they want to sell their image by making you think of them when you need to buy a book. Every time I needed a book the first thing that came to my mind was definitely their funny billboards, and thus the library. Therefore, I went to buy all my books there. Also, they are educating people by creating a reading habit for them.
Some of the billboards that Gandhi has posted in León this year are the following:

It says: If you don’t read nothing happens.
If you read it happens.

It says: You have 365 chances to read.

It says: Reading…

This is one that I especially liked. It was posted this year, and they are using a thermometer because I think they are trying to measure the effectiveness they have been reaching in the market. As I said before, they have been educating people through their billboards. People always need to keep learning and knowledge can be acquired through reading.

In 2007 other billboards were:

It says: Reading is not difficult.
Look:
Reading is not difficult.

It was one of the most amazing billboards that were posted in 2007 because it is telling you that although you may think that you don’t like to read, you are already reading this billboard. They were trying to get people used to reading while making them remember Gandhi is a good library.

It says: I do read.

The word “Leeón” which means “read,” has double letter e because it has an implicit meaning. Our soccer team is called “León,” obviously because this is the name of the city. When the billboard was posted, it was the ascending soccer season. Then, this billboard wanted to show some support for the team, which everyone loves. That was a good way to identify the library with the daily lifestyle of people.

After having seen some examples of the advertising made by Gandhi, I could say that these are truly interesting for me because they really caught my attention. As we saw in class, the yellow color has a cheerful effect and it is used to get the people’s attention. This objective is totally reached by Gandhi because it is impossible not to see it. Wherever you go, even if you are in your car driving to work or if you are at the bus stop, you look at Gandhi’s billboards automatically. I really love their billboards!