Lizzury Rodriguez
November 4th, 2008
RCS-362-01
Blog # 8
883875655
This is an ad which I definitely don’t like. The campaign was created for the lifestyle magazine Deutsch, and the thing that really surprised me is that it was created by women. Although the ad really attracts people’s attention, which is the main objective of using the sex element, I don’t like the way it is used. I think that it vulgarizes women’s image, and is disgusting that a dog is having sex with the woman, or at least it seems that she could be excited by the animal. I think that campaign is achieving its goal, because it creates controversy and rejection, and the magazine is in people’s minds. The role performed by sexual content in this ad is evoking emotional responses, because the campaign can have a negative impact in some sectors, but others could believe that the ads are okay. At the end, people are speaking about the magazine and that is the important thing, that people say something. Although the animal chosen, the German shepherd dog is a symbol of German culture, and I don’t know anything about the content of the German magazines. I think that the ad is not appropriate for the product. Of course it does not mean that it does not signify something in Germany and have a great success, but in my point of view the ad is disgusting.
I liked this ad because it is very simple and I think that it has a lot of meaning. The thing that really caught my attention about it was that the coke is wrapped in cardboard, which is normally used when you buy a coffee and you want to protect your hands because the coffee can be really hot. I think that the brand is trying to say to consumers that you can have a coke at any time in your day, even when you have not had breakfast, the coke is going to fill you with energy. This ad is motivating consumers to buy the coke instead of a coffee. You can buy a coke anywhere, while if you want a coffee you need to stop by Starbucks or another café. This ad is showing unusual images and that is what makes it interesting. It did not need any words, it only says “ Good Morning”, a sentence that is appealing to people hedonic needs, such as appetite and the necessity of feeling active or full of energy in the morning. These elements motivate consumers to think of coke as good option when they are going to work, to school, or anywhere. The brand is also increasing its relevance among its consumers, and is reducing processing time, because the image speaks for itself. Moreover, the colors in the ad are appropriate, because they are the colors that characterize the brand.
November 4th, 2008
RCS-362-01
Blog # 8
883875655
ANALYZING ADS
I really like this ad because I think that the message the brand wants to communicate to consumers is very clear. Absolut wants to show you that no matter what the occasion is, its brand is always with you. You can always have so much fun in your parties with this vodka. In this ad, Absolut is appealing to Christmas time and at the end of the ad it says “Absoult Joy…” This makes me think that in this important time of the year, when everybody is happy and is waiting for celebrations, Absolut can be with you and make you have an incredibly happy moment. It is implying that it is a necessity to have a great time. I especially liked the idea that the Absolut bottle is decorated as a Christmas tree, because it attracts people’s attention. It also makes you remember the brand so that when it is Christmas, you will want to buy it. With all this, Absolut is enhancing motivation, because the brand is already positioned in consumer’s minds, but with these sort of ads the brand is increasing its relevance in its target market lives.
This is an ad which I definitely don’t like. The campaign was created for the lifestyle magazine Deutsch, and the thing that really surprised me is that it was created by women. Although the ad really attracts people’s attention, which is the main objective of using the sex element, I don’t like the way it is used. I think that it vulgarizes women’s image, and is disgusting that a dog is having sex with the woman, or at least it seems that she could be excited by the animal. I think that campaign is achieving its goal, because it creates controversy and rejection, and the magazine is in people’s minds. The role performed by sexual content in this ad is evoking emotional responses, because the campaign can have a negative impact in some sectors, but others could believe that the ads are okay. At the end, people are speaking about the magazine and that is the important thing, that people say something. Although the animal chosen, the German shepherd dog is a symbol of German culture, and I don’t know anything about the content of the German magazines. I think that the ad is not appropriate for the product. Of course it does not mean that it does not signify something in Germany and have a great success, but in my point of view the ad is disgusting.
This is another ad which I don’t like. I think that is vital that smokers realize how important is to quit smoking, but the ad is too crude. The fear element is not used appropriately in a health problem such as this, where millions of people around the world are suffering from cancer and other types of illnesses because of tobacco. The ad is attempting to motivate consumers to process information and to take action by appealing to their fears, but I don’t think that by seeing it, people could feel motivated to stop smoking. The man in this ad is trying to simulate that he is smoking and the image shows how his lungs are burning with the cigarette smoke. He also is very skinny and his skin has no color, it does not look like the color skin of a healthy person. The ad definitely has a novel stimuli, because it uses unusual images and appeals more to the hedonic part of a human being. However I think that in a problem like this, very intense appeals to fear are needed to impress smokers, because the facts that the ad is presenting are already known by tobacco consumers, and they continue smoking.
I liked this ad because it is very simple and I think that it has a lot of meaning. The thing that really caught my attention about it was that the coke is wrapped in cardboard, which is normally used when you buy a coffee and you want to protect your hands because the coffee can be really hot. I think that the brand is trying to say to consumers that you can have a coke at any time in your day, even when you have not had breakfast, the coke is going to fill you with energy. This ad is motivating consumers to buy the coke instead of a coffee. You can buy a coke anywhere, while if you want a coffee you need to stop by Starbucks or another café. This ad is showing unusual images and that is what makes it interesting. It did not need any words, it only says “ Good Morning”, a sentence that is appealing to people hedonic needs, such as appetite and the necessity of feeling active or full of energy in the morning. These elements motivate consumers to think of coke as good option when they are going to work, to school, or anywhere. The brand is also increasing its relevance among its consumers, and is reducing processing time, because the image speaks for itself. Moreover, the colors in the ad are appropriate, because they are the colors that characterize the brand.
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