PR for Lindsay Lohan

Lizzury Rodriguez
November 17th, 2008
RCS-362-01
Blog # 10
883875655

Public Relations campaign:
Lindsay Lohan

When you think of Lindsay Lohan, the first thing that comes to your mind about her is the stereotype of a celebrity who has a bad influence on its audience. Lindsay has a lot to talk about for her bad behavior and alcohol abuse. She went from being a model of films for teenagers, to a girl who is constantly involved in paparazzi scandals. That is why her public image is badly damaged and she needs to change the way people think of her. She needs to make it known to the public, specially her fans that she is trying to have a behavior reform.

The first thing that she needs to do to change her bad image is what she has already done; the star appeared to curb her partying lifestyle. Anything that's changed in her life is because of her. But she needs to prove that she has matured and that she really wants to have a different lifestyle. All people admire celebrities who are involved in supporting some good charitable organizations, she can do so. She can donate some money to stop-drinking organizations.

Another thing she could do is to attend meetings where she can share her experience with other people that are having problems with drinking habits. In this way people will see her as a person who is ceasing to be a celebrity, taking a more human side that she shares with others.

Lindsay has to stay in contact with her fans to prove that she really cares about them, and about the support they have given to her. She could organize a contest in which her fans around the United States can win an invitation to a party given for her in her house, where she sings for them. She could advertise the party with a slogan such as “Taking care of you,” or something that has the meaning that she is actually changing her lifestyle.

She really needs to stay away from partying for a long time if she wants to improve her public image, because that is the only way people will trust her, if they see that she is changing her behavior. Lindsay needs to think about her career and stop saying and doing things that make no sense, such as calling Barack Obama America's first colored president.

The celebrity needs to be more serious even in the way she dresses. Her change in her public image can start by wearing different kinds of clothes. It is not a good idea to go partying without underwear, and being exposed to paparazzi that want to make pictures of her that creates controversy. Also she needs to stop being surrounded by people that are not helping her in changing the way public think of her.